When AI Goes Too Far: Ethics, Risk, and Oversight in Real Estate Marketing
Course #: 39953-RECE
Instructor: John Gillam, Clinical Professor
Provider: 461
Price: $30
Course Type: Elective
CE Credit Hours: 3
Date: September 30, 2026
Time: 10:00AM -1:00PM
Course Description:
This course examines the ethical, legal, and professional risks associated with the use of Artificial Intelligence (AI) in real estate marketing, communications, and consumer interactions. Brokers will gain a deeper understanding of how AI-generated content—when used without verification, sourcing, and professional oversight—can result in misrepresentation, Fair Housing and ADA violations, antitrust concerns, and violations of the National Association of REALTORS Code of Ethics, including Articles 1, 2, 3, 10,11, 12, 15, and 16.
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